Urban Cribs makes functional, sophisticated modular homes to suit a style savvy buyer. A brand was created with a perfectly square, modern typeface fitting with the modular homes concept. A colour palette of warm tones, charcoal and a neutral green was chosen to nod to the environmental impact Urban Cribs proudly stands by whilst still appealing to their upmarket customer.
Deliverables
Brand Identity
Brand Guidelines
Website Concept Design
The typography is a customised premium typeface, which fits into a square grid. This particular font has unique finishes, particularly on the R and fits within a square grid which helps balance the eye and re-inforces the modular home concept.
The goal of the re-brand was to create a more premium image for the Urban Cribs brand. I have created a brand that appeals to the astute buyer who values style and sophistication.
