Look of Australia had recently revised their brand messaging and needed a new identity to match. The tone of brand was to be vibrant, sophisticated and innovative, with a specialist feel to build trust with their customers.
I designed a new logo and visual identity which explored the uniqueness of the human iris. The research centered around patterns of the iris which led me to create a suite of patterns, which built a flexible, interesting brand. This concept tied back to the brand messaging and was signed off upon first presentation. Teal would be used extensively to begin creating a memorable brand for Look of Australia, with pops of yellow and a supporting cool grey and navy for balance and variety.
