Grin & Glow offers clients professional, in-chair teeth whitening and facial injectable treatments under the care of a qualified dental professional, in a relaxing and comfortable salon environment.
When developing the logo I incorporated medical iconography into the brand mark by utilizing a plus symbol for the “and” in Grin + Glow. It was important to subtlety link back to the medical field to hint at the fact that Annette is a qualified dentist, without being too sterile. Using the lowercase G I incorporated the curve of a smile, given the tagline is “Your Whole Smile” and brought this into the typography treatment on the bags and advertising.
