Duchess of Sweet Rocky Road is like no other. Handmade fruit jelly and vanilla marshmallows are combined with roasted nuts, coconut and decadent Belgian chocolate for an indulgent flavour experience. Australian-owned and operated, they strive to create exceptional products using the best ingredients.

The strategy of the design was to reposition Duchess of Sweet as a premium, luxurious product. We wanted the target audience to feel like they are purchasing a decadent treat, giving them permission to indulge or feel proud to give as a gift at a special event. Think wedding favours and high teas.

When developing the range we took inspiration from the rococo drawing rooms, creating a luxurious range of custom patterns and a bold colour palette to elevate the product and the brand.