Beyond the Cup is a Government funded innovation challenge to source and support viable solutions to curb the use of plastics in single-use coffee cups and other takeaway containers. The idea is to collaborate with local entrepreneurs to make reducing single use plastics a reality.
I developed a full brand identity which could then be rolled out in-house, as assets were required. A bright and positive design direction was developed to appeal to the younger target audience of entrepreneurs who are passionate about making a difference in the world. A sticker-themed identity was the chosen direction, which gave Beyond the Cup a unique system of graphics which could be distributed to cafe’s in the area, this was a fitting direction as it allowed them to spread awareness of the campaign.
