Alfred Wiley Distillery

About

I worked with Alfred Wiley Distillery to create their full brand identity and develop conceptual packaging for their initial Gin launch. The concept was based on the shape of the border between New South Wales and Queensland. I designed a custom die-line to enhance the idea of the border between the states with overlapping shapes to tie back to the mountains of the Glasshouse Mountains region, where the ingredients were sourced.

I worked with my print partners to choose a premium, textured stock with a laminate to avoid spillage marks, finished with a hot copper foil, which created a high-end product.

Deliverables

Brand Identity

Brand Guidelines

Packaging

alfred wiley distillery gin packaging design

The logo uses the leaves of the Australian Myrtle, which is the key ingredient used in Alfred Wiley’s first signature Gin. It was important to keep the leaf non-descript to suit any spirits, however, the link back to the native plants found in Queensland kept the brand feeling not only unique but gave the brand subtle meaning and depth.

alfred wiley distillery gin packaging design
alfred wiley distillery gin packaging design
alfred wiley distillery gin packaging design
alfred wiley distillery gin packaging design

Lauren has consistently blown me away with her ability to translate briefs into beautiful designs that stand the test of time. We always get a lot of compliments for our designs.

— Will Eather, Alfred Wiley Distillery