Co & Pace Salons

About

Justin, esteemed hair stylist and Australian Colourist of the Year approached me to assist in the brand development for Co & Pace Salons, a newly launched Brisbane CBD hair and beauty salon owned and run by Justin himself. The key brand personality needed to be strong, impactful, professional and Justin aligned with the concept that simplicity is the ultimate sophistication. He requested something unforgettable, simple and bold. 

I worked with Justin Pace at Co & Pace Salons to create a sleek brand, helping them become the go to salon in Brisbane CBD within a year of opening their doors to the public.

I created a system that utilised the brandmark as a frame to highlight the work of the salon and selected neutral, dark colours for the base of the brand to align to Justins desire for simplicity, and to create contrast and showcase the colours of Justin’s hair colour work in a striking way.

Deliverables

Brand Identity

Website Design

WordPress Development

Signage

Print & Digital

co and pace salons
Co & Pace Salons Logo

The icon created is a custom ampersand made up of the initials of the brand, it included the C & P separately but also the S to tie together all elements of the word.

I always strive for flexible, memorable brands, the icon and brand has been successfully used on tote bags, stickers, banners and the icon has been used as his door handle, injecting brand presence at every touch point.

co and pace salons
co and pace salons door handle
co and pace website design
co and pace salons style guide design